Jitterbit Global Sales Kickoff Conference
Art Direction / Graphic Design
Creative Direction: Tim Langford
THE BRIEF
Jitterbit is a global software company focused on integration, automation, and app development for enterprise clients. For their 2026 Sales Kickoff Conference, we built the theme around Formula One – a perfect metaphor for speed, precision, and high performance. It captured the brand’s global reach and brought an energetic, modern aesthetic to the event.
The first step in developing the Formula One concept was to create a custom AI-generated race car. We needed a prompt that would produce a visually consistent vehicle across multiple uses, so we designed one that instructed AI to render a transparent car body and glass-like blue wheels – revealing the intricate circuitry within the engine. Once the look was established, we could generate the car in a variety of poses, environments, and camera angles to support different creative applications.
The Car
Directional Signage
As conference attendees arrived at the convention center, they were greeted by a large vertical sign instructing them to take a left turn. A series of directional signs followed, guiding them as they made their way to the main conference room.
Messaging Banners
Helmet Design
At the closing of the conference, the CEO was awarded with a custom, Jitterbit-branded F1 racing helmet.
