American National
Bank of Texas
Art Direction / Graphic Design
Creative Direction: Greg Ring
THE BRIEF
American National Bank of Texas (ANBTX) is a locally owned community bank headquartered in Terrell, Texas, with roots dating back to 1875. Over the past several years, I’ve had the opportunity to help evolve their brand through a wide range of digital and print initiatives. Featured here is a selection of creative work highlighting that partnership — from campaign design and social media to marketing collateral and branch materials.
HR Brand Package
The client requested a “gift box” that the HR team could share with employees celebrating company anniversaries, birthdays, and other milestones. Using existing “doodle” artwork, I designed a clean, cohesive collection of materials that felt friendly and celebratory. The result struck the right balance – less formal and more fun than traditional banking communications, just as the client envisioned.
The Statement of Condition is the bank’s annual “report card,” communicating its financial health and integrity. Since it’s presented to top executives and key stakeholders, the design called for a highly tactile, elevated feel — achieved through die cuts, spot varnish, and embossing.
2024 Statement of Condition
Holiday Cards
The client asked for two versions of their annual holiday card — one warm and playful for general customers, and another more sophisticated, elegant design for Wealth Management clients.
